🎬 The Role

Our client is a high-growth Fintech powerhouse transforming how businesses manage their finances. Following a successful period of expansion, they are seeking a senior, strategic Marketing Manager to oversee their entire marketing function. This is a pivotal role where you will manage a high-performing team, define a category-leading brand, and drive the engine behind their next phase of hyper-growth.

👤 The Responsibilities

• Full-Function Oversight: Manage and oversee the company’s comprehensive marketing strategy, including performance marketing, brand consistency across all digital channels, and creative campaigns.

• Team Leadership: Build and lead a high-performing marketing team—utilizing a mix of in-house talent and outsourced partners—while establishing clear roles and performance metrics.

• Brand Stewardship: Create and maintain a cohesive brand identity, voice, and positioning that establishes clear differentiation from competitors in the B2B fintech space.

• Performance & Demand Gen: Design and implement data-driven demand generation campaigns and performance marketing initiatives to deliver high-quality leads and hit acquisition targets.

• Content & Thought Leadership: Develop and optimize multi-channel content strategies (web, social, email) to build awareness and establish industry authority.

• Product Marketing: Collaborate with product teams to effectively communicate value propositions, features, and benefits to target audiences while executing high-impact product launches.

• Cost-Effective Event Management: Plan and manage the company's presence at industry events and trade shows, ensuring maximum brand visibility and lead generation in a budget-conscious manner.

• Metrics & ROI: Establish and track key marketing KPIs, providing regular reports on campaign performance and the growth impact of marketing spend.

🎓 The Skills & Competencies

• Senior Expertise: Substantial experience in a senior marketing role, specifically within B2B SaaS or Fintech environments.

• Strategic Execution: Proven ability to develop a comprehensive marketing strategy aligned with company goals and growth targets.

• Leadership: Experience managing a diverse team of internal specialists and external agencies.

• Analytical Rigor: A data-driven approach to testing and optimization across all marketing initiatives.

• Cross-Functional Collaboration: Strong ability to collaborate with sales and product teams to ensure a seamless customer journey.

⭐ The Differentiators

• Prior experience scaling a marketing function within a fast-paced, startup environment.

• Expertise in conducting market research to identify customer pain points and inform product development.

• A track record of implementing customer marketing programs that drive engagement, retention, and expansion.

⏳ The Benefits

• Strategic Impact: Contribute directly to the company’s overall strategy and planning processes with marketing insights.

• Ownership: The autonomy to shape a brand and marketing function from the ground up.

• Growth: A senior role in a scaling company with a clear path for professional advancement.

• Culture: A collaborative environment built on strong company values and innovation.

✅ The Process

Application → HR Screening Interview → First Business Interview → Second Business Interview → Technical/Case Assessment → Offer

💼 The Employer

Our client is a leading Saudi-based Fintech firm providing innovative corporate spend management and financial automation tools. They are dedicated to helping businesses streamline their operations through technology and data-driven insights.